The business world experienced unprecedented challenges in 2020. Some of our clients did not survive, some barely survived, some experienced record-breaking business. Now it is 2021, which should be a rebuilding year for our stations and for our clients. How do we overcome their fear and reluctance to part with money?
Pat Bryson, from Bryson Broadcasting International says it all starts when we understand how their business has been affected by the pandemic .In this webinar, learn how to ask great questions and probe more deeply into the business aspects of our clients. It will result in larger agreements for us and better results for our clients.
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