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Powerful Storytelling Part 1 and Part 2

October 21, 2021 12:00 PM - 1:00 PM (EDT)


Poynter Institute Webinar Series: 

Powerful Storytelling Part 1 (10/21/2021)

  • Finding and developing compelling characters 
  • Finding sharp story focus 
  • What goes where in the story and why 
  • How to make words and video work seamless together even when you have limited video 
  • How to spot soundbites that deeply connect with viewers

Powerful Storytelling Part 2 (11/4/2021) 

  • The eight motivators that make any story more interesting 
  • Getting beyond the obvious to the more important “why” of the story 
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) 
  • Sentence structure that makes information unforgettable 
  • Navigating the friction between creative storytelling and clear storytelling


Part 1 10/21/2021 12:00pm-1:00pm

Part 2 11/4/2021 12:00-1:00pm

United States

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