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Extending Your Client's Reach While Growing Your Station's Share

March 16, 2023 1:00 PM - 2:00 PM (EDT)

Description

Extending Your Client's Reach While Growing Your Station's Share

Clients are expecting more from their marketing spend - more targeting, more transparency, more data and metrics, and more ROI. This webinar will dive into digital solutions that enable your sales team to connect with their target customer no matter the channel. We will discuss repurposing your station assets (audio and video) within the digital space to reach a specific, targeted audience and ways you can lean into reporting data to help support campaign growth and retention. We'll also take a deeper dive into the client needs analysis and sales process, and close out with some case studies and address any questions from the audience.

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Contact Information

Michigan Association of Broadcasters
Name: Sara Siegmann
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